“The label started with a passion to create music and to make records,” Hubbard tells Billboard via phone. “It happened organically [as] we continued to find the artists and friends that we love, believe in and thought had a gift and talent that we wanted to try to nurture. It turned into something that we are really excited about. [We’re] trying to do some trailblazing in this record label space.”
Last year Smith signed to Tree Vibez Music – the duo’s publishing arm founded in 2015 – and Kelley says the pair have believed in him for years as a songwriter and artist. Previously signed to Mercury Records Nashville, Smith saw success in 2015 with his second single, “Love You Like That,” which reached No. 1 on Billboard’s Country Airplay chart.